CIC

Photo of CIC Warsaw

We partnered with the Cambridge Innovation Center (CIC), the premium creator and operator of innovation campuses from Cambridge and St. Louis to Tokyo and Warsaw.

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Partners Since 2019

“The Trad co. team have been instrumental as we scale our digital presence globally, from strategy through day-to-day interactions it is an absolute pleasure working with Alex.”

Rodrigo Martinez
Chief Marketing and Experience Officer at CIC

Work

  • Integrated Marketing & Branding

  • Wordpress Website Design & Development

  • HubSpot Management

Tools

  • Wordpress

  • Squarespace

  • Google Analytics

  • HubSpot

Website design, maintenance, and advisement.

Over the years, we’ve helped to manage their website and design key pages throughout their transition from Squarespace to Wordpress.

Transitioning to HubSpot for a connected client experience.

With marketing leadership, we identified that the company needed to consolidate customer info and marketing resources to gain more actionable data.

We helped to transition their company to HubSpot, and continue to support its strategy and execution. This includes email automation and the design and implementation of a new global chatbot.

CIC Chatflow Diagram by Trad co.

54% ↗

Increase in new leads since chatflow implemented

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Photos Courtesy of CIC